There is a lot of competition in the world of ecommerce, and marketing your ecommerce business takes some creativity, if you want to stand out from the crowd. There is perhaps no better way to reach your customers in a unique and effective way than by way of video. Here are the perks of using video to market your ecommerce site:
People prefer video. Study after study shows that people are consistently more responsive to images than they are to text. This is especially true with video. Therefore, video is the most effective web marketing method you can use if you want to get the most attention from the most people. Video is personable. These days, web users want to have an experience when they visit your site. They want to be engaged, and they want to feel that your site is “speaking” directly to them. By using video, you are putting a face to a name, so to speak, which is a more personable, and thus memorable, way of communicating with people.
See before you buy. Physical storefronts have one advantage over ecommerce sites: They allow customers to see a product before they make a purchase. Video marketing helps level the playing field in this respect, as you can use your video marketing to show customers the product before you ask them to hand over any money (in the process pointing out all of your product’s great features, of course). This equates to more trusting (and ultimately more satisfied) customers.
Product demonstrations. You can use your video marketing to demonstrate how your products are to be put together, set up, and used. Not only can this save your ecommerce business time and money when it comes to customer service, but it also provides you with a chance to present yourself as an expert in your niche (as not everyone can troubleshoot).
Motivation. Sometimes customers need a little more motivation to purchase a product, and words on a screen simply won’t cut it. When you market by video, you have the unique opportunity to present your selling points and call to action first-hand, and in a way that is compelling to the viewer. The simple fact is that you are not only selling your product but you are selling your ecommerce business (or, yourself), and there’s no better way to do that than to make your sales plea in person.
As you can see, there are myriad ways in which video can be the ultimate compliment to your ecommerce business marketing. Consider each of these great advantages when creating your videos, and be sure to tailor your marketing to each strength listed here.
About the Author: Monte Vulgamore loves to build and market ecommerce sites. He prefers using templatemela to build his store and enjoys video and content marketing to generate interest.