Marketing and advertising are a must for any business to grow and thrive. If you’re just starting a business, you may only be interested in the newest and latest in online advertising. If you’ve been in business for years, you may be stuck in a rut and using the same ads you’ve had for twenty years. Regardless of how long you’ve been established, it’s important to mix up your advertising to avoid redundancy, but also, to make sure you’re getting the biggest audience and the best mix of customers for your business. Here are the best tried-and-true advertising mediums, both new and old.
It may seem like ink-on-paper advertising is going the way of the dinosaurs these days, but that’s not true. A large number of people still read newspapers and magazines. There are also plenty of people who use the phone book when they are looking for a particular business. The only way to reach this audience is to have some type of advertising on paper because unlike most tech-savvy individuals, who still occasionally pick up a magazine, those who avoid the internet have no chance of seeing your online ads. If you’re looking for a more targeted audience than most paper publications can give you, consider a direct mail campaign – you’ll be sure to cover your bases with a more traditional audience while targeting specific demographics.
Even with plenty of print ads, online advertising is very important for the younger, smartphone toting generation. However, if you’re not the most tech-savvy person, it’s a big, vast world, and it can get extremely confusing. You could potentially spend a lot of money on ads that aren’t right for you without proper direction. To get the most bang for your buck, use an ad agency, preferably one that specializes only in online advertising. These internet-focused advertising firms know all the ins and outs of the internet – where people are likely to look for your products or services in particular, and the best ways to get your information there.
For all your advertising attempts, there will still be those who overlook them. However, if they live in your area, there’s a good chance that they will drive by your business at some point, or if your business has a vehicle fleet, they’ll see those around town. Make sure your storefront is eye-catching by using LED signs in your windows. Furthermore, make sure your store always looks inviting, so you don’t lose the attention of potential customers once you’ve got their attention. If you’re selling products that you can safely display out front on a sidewalk, do so. Otherwise, make sure your windows are clean and you have potted plants or other things that will make it appear warm and friendly. For your company vehicles, maximize their potential by having professional lettering applied with eye-catching colors. Take them for regular washes so people notice your name and what you do and not how dirty the vehicles are.
Joan Price has her own freelance business. Follow her @JoanniePrice for more marketing and advertising information.