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Starting a new business is an exciting reason to send out press releases to various media outlets. Many times if the business is based on a unique niche never tried before, news media will want to cover it as a record that they discovered and documented a launch. Kicking off a new business with media coverage is a great starting point, but only if the business is ready to be judged by a lot of people. 

The business needs to have a solid model for making profit. Don’t just throw a business together because it seems like a good hobby. Research the market to find out if there is a demand for what you want to sell. Once a business plan takes shape, test the plan and make adjustments so that you arrive at a blueprint that works. 

If the business is a unique niche, make sure you maximize your web pages with key words that describe your type of business. This form of basic SEO gives you the opportunity to gain traffic through search engines, which tend to produce a high percentage of visitors for niche destinations. Learn about SEO and search engine guidelines so that your web content can be created effectively to attract people interested in your particular business industry. 

Organic growth for business in website traffic can take many years without the help of SEO or paid promotion. Buying text and graphic ads around the web can help accelerate business as long as the ads are placed where the target market can find them. Ultimately, the web is a numbers game, like the overall market. Reaching thousands of people to get hundreds of customers is how traditional media works. New media is much more focused on marketing to a more defined niche. 

Word of mouth is still the best form of marketing and building a loyal following. Part of the reason human communication works better than other forms of media is because of its immediacy to get instant feedback. It’s the fastest form of communication. The key to quick business growth is to accelerate communication with people who are well connected in the business world. 

One of the ways to accelerate communication is using express delivery service. Even though it will cost more, your message or package will arrive on time. Some businesses only make this choice on special occasions, since it can become a big expense over time. Limiting expenses is a key to running a lean business, well-positioned for profit. 

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Jake Alexander is an avid writer who likes to blog about business and finance. Follow him @JakeAlexander17.


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